Privacy policy

Privacy Policy — Aura Minimal

Aura Minimal (“we”, “our”, “us”) operates this website and provides the data, content, features, tools, products, and services available through it (collectively, the “Services”).
Our store is powered by Shopify, which enables us to offer you a secure and efficient shopping experience.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, make a purchase, or otherwise interact with our Services — or when you communicate with us by any other means.

If there is any inconsistency between our Terms of Service and this Privacy Policy regarding the collection, use, or disclosure of personal information, this Privacy Policy shall prevail.

By accessing or using our Services, you acknowledge that you have read and understood this Privacy Policy and agree to the way your personal data is collected, processed, and shared as outlined below.

1. Personal Information We Collect

“Personal information” means any information that identifies or can reasonably be linked to you or another person. It does not include anonymous or de-identified data.

Depending on your interactions with the Services, where you reside, and what applicable laws require, we may collect or process the following categories of personal information:

  • Contact details: name, billing and shipping addresses, email address, and phone number.

  • Financial information: credit or debit card details, payment account data, transaction records, and payment confirmations.

  • Account information: username, password, security questions, preferences, and settings.

  • Transaction information: items you browse, add to your cart or wishlist, purchase, return, exchange, or cancel, including past transactions.

  • Communications: messages or information you share with us, including customer support inquiries.

  • Device information: IP address, browser type, operating system, and device identifiers.

  • Usage data: information about how and when you access or use the Services, including navigation, browsing, and interaction patterns.

2. Sources of Personal Information

We may collect information from the following sources:

  • Directly from you: when you create an account, browse the website, place an order, or contact us.

  • Automatically: through cookies, analytics tools, and similar technologies that collect device and usage data.

  • From service providers: including payment processors, fulfilment partners, and shipping intermediaries such as FForder.

  • From business or marketing partners: where permitted by applicable law.

3. How We Use Your Personal Information

Depending on how you interact with our Services, we may use your personal information for the following purposes:

a. To Provide, Personalize, and Improve the Services

We use your information to fulfill our contract with you, process payments, manage orders, arrange shipping, facilitate returns or exchanges, manage your account, and provide a seamless, personalized experience — including recommending related products.

b. Marketing and Advertising

We may use your information to send marketing communications, promotions, or advertisements by email, SMS, or postal mail, and to display targeted online ads.
You may opt out of marketing communications at any time.

c. Security and Fraud Prevention

We use your information to authenticate accounts, detect and prevent fraud, protect users, and maintain the security of our Services.

d. Customer Support

We process your data to respond to your inquiries, manage complaints, and maintain our business relationship with you.

e. Legal and Compliance

We may use or disclose your information as necessary to comply with legal obligations, respond to lawful requests, and enforce our Terms of Service or other policies.

4. How We Disclose Personal Information

We may share your personal information with third parties in the following cases:

  • With Shopify: our e-commerce platform provider, which processes data on our behalf to enable and improve the Services.

  • With service providers: including payment gateways, shipping partners, analytics providers, customer support systems, and IT infrastructure.

  • With business or marketing partners: for legitimate marketing or joint promotional activities (subject to your consent where required).

  • With affiliates or corporate entities within our business group.

  • In connection with legal matters: mergers, acquisitions, insolvency proceedings, or to comply with legal or regulatory obligations.

  • When you consent or request disclosure, such as using third-party widgets or social logins.

5. Relationship with Shopify

Our Services are hosted by Shopify, which collects and processes data related to your use of our store.
Your information may be transferred to and processed by Shopify or its service providers in countries other than your own.

For more details about Shopify’s data practices, visit Shopify’s Consumer Privacy Policy or exercise your data rights directly through Shopify’s Privacy Portal.

6. Third-Party Websites and Links

Our website may contain links to third-party platforms not operated by us.
We are not responsible for the privacy, accuracy, or security of those websites.
We encourage you to review their privacy policies before submitting any personal data.

7. Data of Minors

Our Services are not intended for individuals under the age of 18, and we do not knowingly collect data from minors.
If you believe your child has provided us with personal data, contact us to request deletion.

8. Data Security and Retention

We implement appropriate technical and organizational measures to protect your data; however, no system is completely secure.
Please avoid sending sensitive information via unsecured channels.

We retain personal information only as long as necessary to provide our Services, comply with legal obligations, resolve disputes, and enforce our policies.

9. Your Rights and Choices

Depending on where you reside, you may have certain rights regarding your personal information, including:

  • Access: request a copy of the data we hold about you.

  • Correction: request corrections to inaccurate or incomplete information.

  • Deletion: request the deletion of your personal data, subject to legal retention requirements.

  • Data Portability: request a copy of your data in a portable format.

  • Restriction or Objection: request that we limit or stop processing your data for certain purposes.

  • Withdrawal of Consent: withdraw consent where processing is based on consent.

To exercise these rights, contact us at privacy@auraminimal.com.
We may verify your identity before processing your request, as permitted by law.
You may also appoint an authorized representative to act on your behalf.

If you are located in the United Kingdom or the European Economic Area (EEA), you also have the right to lodge a complaint with your local data protection authority.

10. International Data Transfers

We may transfer and store your information outside your country of residence, including to countries that may not provide the same level of protection as your jurisdiction.

Where required by law, we use legally recognized transfer mechanisms, such as Standard Contractual Clauses (SCCs) approved by the European Commission or the UK International Data Transfer Addendum.

11. Updates to This Privacy Policy

We may update this Privacy Policy periodically to reflect operational, legal, or regulatory changes.
Any updates will be posted on this page with an updated “Last Updated” date.

12. Contact Information

If you have any questions about this Privacy Policy or wish to exercise your rights, contact us at:

Aura Minimal
Email: contact@auraminimalstore.com

For data protection purposes, Aura Minimal is the data controller responsible for your personal information.